Russian regions are learning to create unique tourist offers

As part of the large-scale project of the Agency for Strategic Initiatives (ASI) “Discover Your Russia”, an educational program for regional teams is taking place. Participants from 24 regions of the Russian Federation gathered to share experience and gain new knowledge in the field of development of inbound tourism.

Leonid Vladimirovich Gelibterman, the ICWAG President, gave a lecture to the participants of the program on the topic “The Power of Gastronomy: How Food Becomes a Brand Language”.

During the presentation, the expert revealed the key aspects of using gastronomic traditions in shaping the tourist image of regions. Special attention was paid to the role of culinary features in creating a unique image of the territory and attracting foreign tourists.

The program is aimed at developing inbound tourism and increasing the competitiveness of Russian regions in the international tourism market. The knowledge gained will help participants to effectively use the potential of local cuisine to attract foreign guests and create a memorable image of their territories.

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