The corporate book as a "hard currency" of meanings: the results of the Vostok Club meeting in Komsomolskaya Pravda
The editorial office of Komsomolskaya Pravda hosted a meeting of the Vostok Club dedicated to the phenomenon of the corporate book in the digital age.
In a world where content lives for hours and attention is measured in seconds, business organizations are rediscovering the book as the "hard currency" of meanings. Corporate books have transformed from a traditional anniversary souvenir into a tool for building reputation, managing HR, and promoting an employer's brand.
The moderator was Sergey Rybakov – the program Director of the Vostok Club.
Among the honorary speakers of the meeting is Leonid Gelibterman, the ICWAG President. He presented two unique books to his colleagues.:
- "Pacific cuisine. The Beginning" is the first large-scale study of culinary traditions of the Pacific countries, bringing together experts from around the world.
- Gastrodiplomacy is a book dedicated to the role of gastronomy in international relations and culture as a "soft power" in the dialogue between states.
Leonid Gelibterman shared his experience in creating corporate books that become not just souvenirs, but full-fledged artifacts that form a reputation and preserve meanings for future generations.
The meeting was supported by the National Association of Corporate Communications Experts and the Best Corporate Book Award.